May 19th, 2008
About Wes Ball
Wes is the founder and president of The Ball Group, a strategic marketing research firm specializing in New Market Development and Strategic Innovation. He is also author of The Alpha Factor – a revolutionary new look at what really creates market dominance and self-sustaining success.
Wes’ passion for business leadership and creating business growth led him to conduct a fifteen-year study he called, The Alpha Factor Project, with over 100,000 interviews and real-world tests of theories developed with more than 75 companies to see if that learning could create dramatic new growth. The results were little short of miraculous on some of the toughest situations he could find.
For instance, the U.S. Department of the Treasury was able to turn-around a decade-long sales decline of U.S. Savings Bonds, making it one of the fastest-growing financial products in America. Just a few years earlier, it had been called “The worst financial product in America” in the financial press.
Alpha learning also helped Subway Sandwiches and Salads discover how to more than double per-store sales while cutting discounting.
Alpha learning also created dramatic, sustainable growth for dozens of other companies and products, while reducing dependence upon discounting and promotion.
The Alpha Factor was released to retail in late May and was immediately featured in Sales and Marketing Management Magazine and BtoB Magazine along with several broadcast media interviews. Many of Wes’ successes with businesses throughout The Alpha Factor Project were covered in national media over the past decade and a half.
As a strategic consultant, Wes has worked with hundreds of senior executives in organizations ranging from the Fortune 100 to small business start-ups, identifying growth opportunities that have been missed in the marketplace and helping those organizations to address them.
Wes Ball
The Ball Group
Strategic Innovation Tools for Leaders
717.627.0405
w.ball@ballgroup.com
www.ballgroup.com
www.thealphafactor.com
Read all of Wes’ posts here.
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