Leadership Turn

Quotable quotes: entrepreneurs’ advice

by Miki Saxon on May 4th, 2008

Post from Leadership Turn Image credit: brahim-tnw

Not all innovation yields the next big thing, nor is that necessary to be a success, but entrepreneurs who can see around corners should be careful to whom they listen. If their experts/advisors can only see ahead, no matter how far, the revolution won’t happen.

“A cookie store is a bad idea. Besides, the market research reports say America likes crispy cookies, not soft and chewy cookies like you make.” –Response to Debbi Fields’ idea of starting Mrs. Fields’ Cookies.

“The concept is interesting and well-formed, but in order to earn better than a ‘C,’ the idea must be feasible.” –Yale University management professor in response to Fred Smith’s paper proposing reliable overnight delivery service. (Smith went on to found Federal Express Corp.)

Of course, the entrepreneur’s vision may be totally inaccurate, too.

“I think there is a world market for maybe five computers.” –Thomas Watson, chairman of IBM, 1943

What off-base predictions have you heard?

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POSTED IN: Entrepreneurship, Quotable quotes