Reading Recommendation: Who Moved My Blackberry?
I do not own a Crackberry, er, I mean Blackberry. I confess – at times I’d like to. I’d like to know what it feels like whip off a text message, looking all-important. To be self absorbed in my refusal to turn it off on an airplane. To be so involved in sending a text, that I nearly run over a pedestrian in a cross walk.
Okay, I really don’t want to do or be any of those things. But we all know someone whom that descriptions fits to a tee! And so does author Lucy Kellaway in Who Moved My Blackberry?
As reviewed at Amazon:
We have all - well most of us - known a Martin Lukes in our own offices as well. Obsessed with himself to the exclusion of all others, he blunders ahead with the finesse of a bull, frequently stumbling into a mess, yet somehow managing to extricate himself unbowed, if a little bloodied. Lucy Kellaway also has Lukes fall for every new corporate fad or trend, be it serious or merely the flavor of the month. Thus Lukes acquires a life coach (complete with the latest jargon), is caught up in corporate re-branding, dabbles with his version of corporate social responsibility and even dips a toe into outsourcing business processes to India. In the process Kellaway has great fun in parodying some of the wilder excesses of these corporate herd movements.
Written entirely in text messages, this book is high satire, while being a very easy, and funny read. A perfect airplane travel book – that is, if you can put down your Blackberry.
(And yes, all kidding aside, there is a part of me that really does want a Blackberry.)
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