Selling Internally
August 4, 2007 by Jonathan Farrington

All your skills in selling should be applied to persuading peers and superiors to accept, and act upon, your views. These then are the critical areas you should concentrate on.
How Well Do You? Prepare:
The evidence
The environment
Your thoughts
Your objectives
Your presentation
Them
Anticipate:
The relevant needs/problems
The motivational aspects
The buying motives
The possible objections
Build Confidence:
By your previous contacts
By your organisation
By your manner
Focus On The Need:
Explore the situation with them
Support with evidence
Sell them on the need
Explain The Benefits:
In solving the business needs
What it means to them
Supported with evidence
Gain Commitment:
Handle questions
Overcome objections
Help them decide
Follow through
Another week and another dollar – thanks for joining me. I am off to work on my new exciting venture – the first initiative from my new Company, The Sales Practitioners Group – here is another taster! All will be revealed on August 14th





