Some Thoughts on Sincerity

I was reading through some of the previous posts here at Leadership Turn and discovered The Thirty Second Elevator Speech. I am in total agreement with Mary Ann. If I asked a real estate agent what they did, and they said, “I make people’s dreams come true” I would just have to start laughing.

Gone are the days of the slick, butter-couldn’t-melt-in-your-mouth snake oil salesman. People are much too intelligent to be insulted with a statement like the one above. With all the problems we have as a society, one of the great improvements we’ve wrought is that we demand sincerity much more often.

If you plan to make a customer out of a potential client, you’d do well to remember that people’s bullshit meters are much more finely tuned than you might realize. Do them and yourself a big favor, opt for sincerity. You’ll make more money and sleep a whole lot better too. :)