What do you think about slogans? Do they resonate with you or do you just shrug them off?
The subject came up when a client asked me whether it was worth the effort of finding an effective slogan for a new program at his company; he said the idea surfaced because of the success of President Obama’s “Yes we can” during the last election.
Our conversation reminded me of an article last year about the futility of slogans in today’s world by Dan and Chip Heath, co-authors of Made to Stick.
Now, Made to Stick has some great stuff in it and they …read more

(Read yesterday’s post if you don’t understand.)
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Company culture is a hot topic in the business press; CEOs are working to foster “cultures of innovation;” and culture is being lauded or blamed for a variety of happenings.
The bird’s eye view of what’s important in culture is as varied as the executives, academics, pundits, media and other experts who expound on the subject.
But what about the worm’s eye view—what do plain vanilla employees think and want? It’s important, since without them there is no company.
It used to be when I talked with people that it was easier for them to articulate the attitudes and behaviors they didn’t want …read more

Now take a look at the perfect vacation
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Now check out this great cultural goal
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Now see how it should be.
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