Getting to sustainable, controllable, disruptive innovation
September 16, 2008 by Miki Saxon
By Wes Ball. Wes is a strategic innovation consultant and author of The Alpha Factor – a revolutionary new look at what really creates market dominance and self-sustaining success (Westlyn Publishing, 2008) and writes for Leadership turn every Tuesday. See all his posts here. Wes can be reached at www.theballgroup.com.Why can’t every innovation be “disruptive?” Why can’t more companies come up with disruptive innovations? And why is it that many innovations that are disruptive only lay the groundwork for another competitor to take control and become the leading innovator?
I believe the answer is in the focus we place upon innovation.
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