CSR – the final component in The Enterprise of the Future
September 6, 2008 by Miki Saxon
I took last week off, but today I want to wrap up the final chapter in IBM’s The Enterprise of the Future (a steady Saturday feature since July 12; be sure and download your free copy)
Chapter Five is called Genuine, Not Just Generous and refers to “an emerging generation of socially minded customers, workers, partners, activists and investors” who are demanding—through their wallets and their feet—a new commitment and level of corporate social responsibility (CSR) from companies.
It’s not an accident that three of the nine drivers that continually moved higher over the last three surveys are all part of CSR—socioeconomic …read more