Book Review: The Pursuit of Something Better
July 17, 2009 by Miki Saxon
I was sent an advance copy of The Pursuit of Something Better: How an Underdog Company Defied the Odds, Won Customers’ Hearts, and Grew its Employees into Better People and it’s a great read.
What do you do with a slightly-below-mediocre company that keeps its business going by staying in small markets where its dominance is assured by an almost total lack of competition; a company with little regard for its employees and less for the communities in which it operates?
You bring in a CEO who has a passionate belief that the interaction between customers and frontline associates has the greatest …read more