Amazon’s Marketing Leadership

September 28, 2009 by Miki Saxon  

Amazon’s Marketing Leadership

Yesterday I shared quotes from Amazon.com CEO Jeff Bezos that focused on entrepreneurial topics, especially stock and its price.
Today, we’re going to look at Bezos’ vision for Amazon marketing.
Let’s start with what you thought of the last Amazon ad you saw. You’re probably scratching your head and thinking that it wasn’t very good, since you don’t remember it.
There’s nothing wrong with your memory or the ad, for that matter, because there was no ad.
That’s right, no giant ad budget, no super-size presence at tradeshows, no typical corporate marketing.
“Instead of shelling out big bucks for lavish trade shows and TV and …read more

Wordless Wednesday: Death And Destruction (Hopefully)

March 18, 2009 by Miki Saxon  

Wordless Wednesday: Death And Destruction (Hopefully)

Here lies Wall Street’s short-term thinking
That trashed our lives without blinking
Ethics and honesty it disrespected
Let’s hope it’s never resurrected!

Are you part of the problem?

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Image credit: Tombstone Generator
(Hat tip to Phil Gerbyshak for leading me to the generators)

Typical Short-term Corporate Thinking Enhances Gas Pain

May 23, 2008 by Miki Saxon  

Typical Short-term Corporate Thinking Enhances Gas Pain

Post from Leadership Turn Image credit: JOE M500
I have gas pains, you have gas pains and so we rant.
Rants don’t alleviate gas pain, but they do relieve pressure.
We rant about crude prices and the mean oil producing countries that are more concerned with their own internal economy than with being nice and increasing production.
We rant about the oil companies and accuse them of manipulating prices.
Not that our rants aren’t mostly true, but…
There is something else going on.
Alkylate—or the lack of it.
‘The alkylate shortage has become the most important driver of summer gas prices, said Doug Leggate, an analyst at Citigroup …read more


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