Commenting requires registration and I’m tired of providing personal info to places to which I may or may not return. Ning’s registration requires DOB info. Yes, I know that it floats around the web along with everything else, but, dinosaur that I am, I’m tired of handing out info, such as when I was born, that isn’t needed and has nothing to do with my actions.

Which is why I didn’t comment when the post went up and I received notification of the link.

Of course caring matters and the ROI has been proved by Frederick Reichheld, author of Loyalty Rules! (2001), who shows in carefully researched studies that a 5% improvement in employee retention translates to a 25%-100% gain in earnings, among other things. Hard numbers, too, not smoky feelings (perhaps we should send a copy to i4cp).

Of course, with Wall Street’s attitude that the way to ‘maximize shareholder value’ is to spend as little as possible on employees (other than their own, of course) doesn’t exactly encourage public corporations to follow this path.

It’s definitely not an anomaly. If you’ve ever experienced the difference in your day when you work at a company that cares for its employees vs one that communicates its indifference, you’ll know it’s not an anomaly. But if you haven’t, then A. you’re fortunate, perhaps; B. the stats are consistent that positive ROI for investing in the care of your employees.