The Incredible Value Of Networking
This week, I am going to examine and illustrate the incredible value of networking: What it is, why everybody should do it, what the advantages are, how to start improving your networking skills and much, much more.
To some, networking means simply meeting or calling someone new for what might be a one-off discussion or event. In this limited sense, networking is only a trading relationship in which two parties seek to discover whether they have anything of mutual interest to talk about. They either make some sort of exchange or quickly move on. This makes networking a highly ‘transactional’ subject, much like buying and selling or negotiating with someone.
My view is very different because I believe that networking has a much wider definition. In fact it can be a major social and life skill to be used in both a business/organisational and personal setting.
Network & Relationship Building:
The ‘relationship building’ aspect of networking is a long-term commitment to knowing more about yourself and others and what you may be able to do together that you couldn’t do (or couldn’t do as well) alone.
The reality is that anyone can systematically adopt effective networking as an individual strategy. It can play a key part in linking you with a wider range of people who can help you to achieve more – whatever ‘more’ means for you.
The Benefits Of Networking:
The benefits of effective networking are many. Some of these are:
• It is the most cost effective marketing tool available.
• Networking referrals will typically generate 80% more results than a cold call.
• 70 – 80% of all jobs are found through networking.
• Every person you meet has 200 – 250 people with whom they connect who can potentially assist you.
Tomorrow, I will be explaining the concept of networking and introducing you to someone who is a passionate exponent – I will even direct you towards a recent interview she conducted, you can hear her pearls of wisdom for yourself.
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POSTED IN: Leadership Skills
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