US Healthcare leadership oxymoron 11: PS
April 5, 2008 by Miki Saxon
Post from Leadership Turn Image credit: dimshikSorry, I forgot to mention this in the previous post.
I’ve recorded a lot of shows over the years and when I want some company for what I’m doing I pop one in my VCR.
I was watching one recently and realized that there wasn’t even one drug commercial during the entire two hours. It was great.
These days, drug companies spend more than $6 billion a year on direct-to-consumer (DTC) advertising.
I prefer the thrilling days of yesteryear when there was a ban on DTC drug ads, but alas, Congress ditched it.
However, DTC is a real bone of contention for the FDA.
What do you think about drug advertising?
Your comments—priceless
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